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4 hours ago
Santa Cruz Guitar

What do you get when you combine Richard Hoover, his trusty lab, Lou, and his treasured 1952 Chevy Apache? The sharpest new tee shirt in town!

We've teamed up with Farm Fresh Clothing Co. in Graton, CA, once again to create these super comfortable tee shirts out of 100% cotton and eco-friendly water based inks. Available in S - XXL, in Pine.

But that's not all, for the first time we are now offering SCGC tote bags made of organic cotton. These 18″w x 15″h sturdy totes can handle whatever needs to accompany you around town.

Visit our website - santacruzguitar.com - to order yours today!
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3 weeks ago
Santa Cruz Guitar

Wonderful playing by Richard Smith on a custom all Koa Firefly… thanks for the great footage, Northern Lights Music! ... See MoreSee Less

Video image

Comment on Facebook

Amazing playing, as always, from the great Richard Smith.

Looks skinnier, great to see! Keep that blood pump healthy

Nice pickin' Richard!

That's what it's like when your hands still work.

SC Firefly's are great guitars to play😃

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2 months ago
Santa Cruz Guitar

“Santa Cruz often advertises its guitars as
heirloom-quality, and given my time with the HT/13, I would emphatically agree with this sentiment. The inherent qualities of this guitar easily warrant the investment aspect. A product review would typically conclude with pros and cons. The numerous pros are outlined above and throughout the accompanying video review. The cons? There are none. This is a world-class, handmade American instrument that will yield years—and generations—of pleasure and satisfaction to players of all styles and levels.” - Sean McGowan, Acoustic Guitar Magazine

Read the entire review in the current issue of Acoustic Guitar, featuring Happy Traum on the cover. Thank you, Sean McGowan for the wonderful review of our new HT/13!
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“Santa Cruz often advertises its guitars as 
heirloom-quality, and given my time with the HT/13, I would emphatically agree with this sentiment. The inherent qualities of this guitar easily warrant the investment aspect. A product review would typically conclude with pros and cons. The numerous pros are outlined above and throughout the accompanying video review. The cons? There are none. This is a world-class, handmade American instrument that will yield years—and generations—of  pleasure and satisfaction to players of all styles and levels.” - Sean McGowan, Acoustic Guitar Magazine

Read the entire review in the current issue of Acoustic Guitar, featuring Happy Traum on the cover. Thank you, Sean McGowan for the wonderful review of our new HT/13!Image attachment

Comment on Facebook

Couldn’t agree more. I’ve played and own Sc and other “heirloom” guitars. The SC are my favorites and the go to’s. thank you Richard, Carolyn, and the entire team at SC in Santa Cruz!

2 months ago
Santa Cruz Guitar

Thank you, Acoustic Guitar, for this wonderful feature story on our pal Happy Traum and his incredible contribution to the acoustic guitar community. It’s a wonderful read by Jeffrey Pepper Rodgers and includes a fingerstyle blues lesson from Happy himself. On newsstands and available for download now!

store.acousticguitar.com/collections/back-issues/products/no-331-november-december-2021
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Thank you, Acoustic Guitar, for this wonderful feature story on our pal Happy Traum and his incredible contribution to the acoustic guitar community. It’s a wonderful read by Jeffrey Pepper Rodgers and includes a fingerstyle blues lesson from Happy himself. On newsstands and available for download now!

https://store.acousticguitar.com/collections/back-issues/products/no-331-november-december-2021

Comment on Facebook

Plus a review of that amazing HT signature model!

a great fingerpicking teacher

2 months ago
Santa Cruz Guitar

Thank you all for the well wishes on our 45th anniversary! ... See MoreSee Less

Comment on Facebook

A huge congrats to Richard and all of the luthiers at Santa Cruz!

David, I really miss that SCGC all Koa, I got from the fret on a trade in. Sorta like a deep body Nick Lucas.

Happy 45.

🎉🎉🎉❤️❤️❤️🎉🎉🎉

3 months ago
Santa Cruz Guitar

Please enjoy this short 45th anniversary message from Richard Hoover and his luthiers at Santa Cruz Guitar Company, and thank you all for your incredible support of our small shop over the years. ... See MoreSee Less

Comment on Facebook

Always an inspiration. I’ll never forget my shop tour from you which showed me how I wanted to spend the rest of my life.

Such a great story and wonderful guitars so honored to call you my dear friend Richard hugs

Thank you, Richard and team, for the superb instruments, industry ethics, AND the best customer service!

As usual, the very best at delivering a wonderful product with such a thoughtful message. Thank you.

Has to be one of the classiest luthier‘s and guitar companies in the business and of course my favorite👍🥰

Congrats and thank you Richard and team. I’m fortunate to own two of your babies and I love them!

Thank you for the nicest guitar I've ever played..tony rice Santa cruz..😊

Congratulations! Awesome video!

Happy 45 years to your dream! Love see it grow.

I've got a D and love it!! Thank you!!

Congratulations 🎉

Inspiring!

Congrats 🎊🍾🎈🎉 Santa Cruz Guitar keep up the amazing work you do! ❤️

❤️❤️❤️

Congratulation Richard, i Love my SCGC- OM, it's my best Guitar...

What a great movie! Great guitar company…still very happy with my Tony Rice model 🙏🏻🎼👌🏻

Your 2012 build ooo will be my inspiration as long as I am able to play 👌

Congratulations, Richard, Carolyn, and the rest of the fabulous SCGC-team! Lvu all!

Love you my friend

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3 months ago
Santa Cruz Guitar

Santa Cruz Guitar Company turns 45 years old today! ... See MoreSee Less

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Happy Anniversary from the UK! I'm so fortunate to own a lovely Santa's Cruz 12 fret 00 model.

A great Company that crafts great Guitars! 👌🏻 Congratulations to the entire SCGC-team🎉

Wow. Santa Cruz Guitar Co. Happy Anniversary.

I love my F model. Thank you Richard Hoover and all the devoted, talented, passionate luthiers at Santa Cruz. You make sonically and visually stunning instruments!

Happy Anniversary! Coolest guitars!

Happy birthday SCGC.

Happy 45th Anniversary Richard and Company. 👏🏻🎶🤙🏻

Happy Anniversary all! Keep up the great work!

Congratulations to Richard and all at Santa Cruz guitars 👏

Happy Anniversary and congrats for all your teams artistry

Happy Birthday!!! Love your guitars!!

Congratulations. You make some gorgeous instruments.

Happy Anniversary Richard & company.

Happy Anniversary!

Happy Birthday Richard & Co. Here’s to the next 45!

Mi compro una casa in italia con ciò che costa senza nulla togliere al suo reale valore qualitativo

I wish I was 45 years old again.

Happy birthday from Italy to my best American friends and my best guitar company 🎉🎉🎉

Now that is something! Hey, did you all know that my birthday is coming up next month? 😆

45.

Congratulations, Happy Birthday 🎉

Congratulations!

Many Happy Returns, Otis!

Happy birthday Richard Hoover!!!

Congrats!

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3 months ago
Santa Cruz Guitar

It’s Santa Cruz Guitar Company's 45th Anniversary String Promotion!

Between Monday, September 13th and Friday, September 17th, buy two sets of our Parabolic Tension Strings via the SCGC website and receive one set for free. We simply want to thank you all for the tremendous support of our small shop over the last 45 years.

Visit santacruzguitar.com to take part in this special offer now.
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It’s Santa Cruz Guitar Companys 45th Anniversary String Promotion!

Between Monday, September 13th and Friday, September 17th, buy two sets of our Parabolic Tension Strings via the SCGC website and receive one set for free. We simply want to thank you all for the tremendous support of our small shop over the last 45 years.

Visit santacruzguitar.com to take part in this special offer now.
4 months ago
Santa Cruz Guitar

Still life at Santa Cruz Guitar Company #santacruzguitars #stilllife #whatsonyourbench #lutherie ... See MoreSee Less

Comment on Facebook

I own two Santa Cruz guitars, a OM and a "Tony Rice Professional" dreadnought. Fabulous instruments! Wonderful to see where they were "born".

The spirit in that room when I visited almost exactly 28 years ago was one of passionate focus, a kind of serious joy in what the craftspeople were accomplishing. The tour ended in the Final Testing Room, and Richard put a Tony Rice signature model in my lap (which I was WAY too intimidated to really try out...) and a beautiful little OM which I have and cherish to this day! ❤️

I know you love yours. Looking forward to your seeing where they are made.

I got to take the tour there about 5 years ago. Awesome!

And at night the elf's come out and make stupendous guitars like this one

From raw wood to fine instruments it's a factory that's builds more then guitars. Sonic inspiration generator station.

I think things have changed a bit. I remember Joe Orlando telling me that he wanted to make colored lines like at the hospital so the luthiers could find their cars after work. Joe was like the Pigpen of Santa Cruz Guitars.

what fun !

Great Pics!

Simon Adyaka check this out

Rob Lillie 😉👌🏻

If I have any regrets, it’s not taking this gig when I had the opportunity. A retarded decision in the throes of a bad divorce. I should have cut bait and moved west.

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4 months ago
Santa Cruz Guitar

Greetings from the back shop at Santa Cruz Guitar Company! #santacruzguitars #whatsonyourbench #customshopguitar #lutherie #designyourown #knowyourluthiers ... See MoreSee Less

Comment on Facebook

Your craftsmanship and attention to detail are much appreciated!

Magic Elves.

5 months ago
Santa Cruz Guitar

The shop is buzzing this week, more one-of-a-kind custom acoustics in the works, thanks to our talented luthiers… ... See MoreSee Less

Comment on Facebook

The greatest!

Love you guys.

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Santa Cruz Guitar Company