Social Feed / Blog

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

6 days ago

Santa Cruz Guitar

Thank you one and all for the fantastic response to the new Happy Traum HT/13 Signature Model Guitar. We invite you to watch another video of it in action with the man himself. Thanks for another great performance, Happy! ... See MoreSee Less

Video image

Comment on Facebook

A beautiful tune,,,,,going for my guitar. More inspiration,😃

I ain’t heard of this guy.

I love that piece.

3 weeks ago

Santa Cruz Guitar

From Peghead Nation: Folk legend Happy Traum has been playing Santa Cruz Guitars for years, and the company has now released a Happy Traum signature model. Based on the familiar Santa Cruz H-13 model, the HT/13 is built with mahogany back and sides and an old-growth redwood top, it features hide glue construction, and offers a distinguished appearance with its abalone purfling and Style-42 fingerboard inlays. Check out this video of Teja Gerken demonstrating the guitar. ... See MoreSee Less

Video image

Comment on Facebook

4 weeks ago

Santa Cruz Guitar

Thank you for the wonderful response to our announcement of the new Happy Traum Signature Model HT/13! We invite you to watch this excellent review of the guitar by the one and only Matthew Chulka at Eddie's Guitars in St. Louis, MO. ... See MoreSee Less

4 weeks ago

Santa Cruz Guitar

Today we made a dream come true! The Happy Traum Signature Model completes the circle begun in 1969 when I snuck into George Brown’s Newsstand to get the new Ramparts Magazine.

My hometown of 17,000 then was in the middle of the Great San Joaquin Valley and a vast cultural void. Ramparts was the only, bomb in every issue, alternative press I could access. Instead, I found a book that changed my life.

In the upper racks, next to the Police Gazette and Swank was a book with a picture of Mississippi John Hurt on the cover. How the heck did adults even know who John Hurt was, I wondered. This turned out to be Happy and Artie Traum’s Fingerstyle guitar method with Tablature, a way to see how to play guitar just like my musical heroes on the old records.

The dream that’s come true is mine. That instructional book from Happy Traum made a bond between me and my guitar that has become the determining factor in my life’s direction. Its influence has affected my choices in education, my circle of friends, my career as a guitar maker, my good fortune in marrying up and the lasting and fulfilling friendship with Happy and Jane Traum and their gifted family.

I’m far from alone. Happy is the musician’s musician, having supported and launched a hundred stellar careers with his Homespun Tapes. From the beginnings in Washington Square, through Woodstock (the state of mind), and with many of today’s vibrant new acoustic artists, you’ve heard Happy’s personal rock-solid guitar and vocal presence at least 10,000 times. The number of times you’ve heard his influence in the recordings of others is incalculable.

Thank you Happy and family for your service to others and for your profound influence on me and the values of Santa Cruz Guitar Company. I hope that we have captured some of the spirit of your fine legacy through the loving creation of your signature model. May everything go your way!

Big love,
Richard Hoover
Santa Cruz, California
May 2021

For more info, visit: santacruzguitar.com. Additional demos coming soon!
... See MoreSee Less

Comment on Facebook

What a beautiful guitar and a fitting tribute to a true titan of traditional American music. Time for me to start saving my pennies!

Beautiful! Congrats on your signature guitar. Love the look, and the sound is pretty😊

Congratulations Happy!

sound board is stunning..

Just incredible!!

Damn!!!

Why didn't we hear the sound of the Brazilian Rosewood example? Miffed. Beautiful guitars anyways.

Congratulations Happy.

Amazing! HT-13.... Well deserved. Congrats to Happy and Santa Cruz!

Wow Happy, so wonderful. What a guitar, and what a sound when you're playing it! LOVE it.

It’s about time! Happy is a Legend to most of us. Been a fan for 50 years.

Wow what beautiful overtone rich jewel of a guitar. How joyful you must feel

Thanks a bunch Happy

View more comments

1 month ago

Santa Cruz Guitar

Richard and some of our trusty luthiers, Nathan, Forrest, Scott, Nicholas and Will, hard at work in the backshop this week, assembling, binding and sanding your custom acoustics made from salvaged and old growth woods. #santacruzguitars #whatsonyourbench #lutherie #customshopguitar #acousticguitar #acoustic ... See MoreSee Less

Comment on Facebook

I loved touring that shop and look forward to it again.

Yamaha Antique Guitar GF 110

Salvaged makes it sound like it's going to look like some Picasso painting. How about "recovered"? Then it'll only sound like it's survived a few weeks on a bender!

My wife and I went there a few years ago and went through the facility with a small group. Richard himself led the tour. One of the most informative things I've done during my travels.....

When I see Richard in the shop i wish i was there ,what a great way to live.🙂

inspirational 🙂 legends at work

View more comments

1 month ago

Santa Cruz Guitar

We’re proud to be collaborating with California Bluegrass Association to help raise money for their exceptional artists and educational programs that will keep bluegrass music thriving for generations to come. A $10 donation enters you into a raffle to win a brand new, custom Tony Rice Model; visit their page for details! #bluegrass #tonyrice #keepthemusicgoing #santacruzguitars ... See MoreSee Less

We’re proud to be collaborating with California Bluegrass Association to help raise money for their exceptional artists and educational programs that will keep bluegrass music thriving for generations to come. A $10 donation enters you into a raffle to win a brand new, custom Tony Rice Model; visit their page for details! #bluegrass #tonyrice #keepthemusicgoing #santacruzguitars

Comment on Facebook

1984 Sunlife Antique Guitar GCG-600G

1 month ago

Santa Cruz Guitar

We’re getting ready for a very happy announcement... stay tuned! ... See MoreSee Less

We’re getting ready for a very happy announcement... stay tuned!

Comment on Facebook

Beautiful guitar, can’t wait to hear the news

Exiting. Happy Traum signature.. 🎸🎸😊

redwood , rosewood h13 happy traum model

Colin Hay getting his signature guitar????

Your sending me a Free Guitar???? 😊❤

75% PRICE CUTS? HOORAY!!

View more comments

2 months ago

Santa Cruz Guitar

How could volunteer work in New Mexico, a stolen D-28 and a chance meeting with a loan officer lead to the birth of Santa Cruz Guitar Company? Find out now in the first issue of TNAG Connoisseur, available for download in all major app stores.

Simply use promo code 'conn01' in the app settings to download the first issue for free, and read their wonderful ‘Meet Your Maker’ interview of Richard Hoover by Guy Little.

You can also find it here: thenorthamericanguitar.com/pages/connoisseur
... See MoreSee Less

How could volunteer work in New Mexico, a stolen D-28 and a chance meeting with a loan officer lead to the birth of Santa Cruz Guitar Company? Find out now in the first issue of TNAG Connoisseur, available for download in all major app stores. 

Simply use promo code conn01 in the app settings to download the first issue for free, and read their wonderful ‘Meet Your Maker’ interview of Richard Hoover by Guy Little. 

You can also find it here: https://thenorthamericanguitar.com/pages/connoisseur

Comment on Facebook

The magic is that so many have been willing to pay his prices.

Richard is an American Hero!

2 months ago

Santa Cruz Guitar

A wonderful new episode of the Santa Cruz Coffee Break, presented by the SCGC Player’s Forum, featuring the one and only Happy Traum! Thank you Richard Newman, Tad Laird and of course dear Happy for the truly inspiring conversation. ... See MoreSee Less

Video image

Comment on Facebook

3 months ago

Santa Cruz Guitar

Loved seeing this photo of our dear pal, Dana Bourgeois, sporting his Richard Hoover button when he hosted our mutual dealer Northern Lights Music at his shop last week. Sending our best to all the good folks at Bourgeois Guitars! ... See MoreSee Less

Loved seeing this photo of our dear pal, Dana Bourgeois, sporting his Richard Hoover button when he hosted our mutual dealer Northern Lights Music at his shop last week. Sending our best to all the good folks at Bourgeois Guitars!

Comment on Facebook

I bought my Santa Cruz Vintage Southerner from Northern Lights! Great folks!

3 months ago

Santa Cruz Guitar

Presenting the premier of Andrew McConathy’s new song ‘Beat Up, Beat Down and Broken,’ written in tribute to a dear friend he lost just hours after sharing a cup of coffee. “We held a service for him in the middle of a snowstorm on top of the Rocky Mountains in Colorado, and then a few weeks later an ash scattering ceremony in the middle of the Pacific Ocean in California. During the ash scattering ceremony, a man that I had never met spoke, and his words really struck a chord inside of me. ‘We are all broken,’ he said. ‘But we all still shine.’ I wrote ‘Beat Up, Beat Down and Broken’ the day I got home.”

Check out Andrew McConathy & The Drunken Hearts new album for 2021, ‘Alive ‘n Free,’ featuring Andrew’s trusty DPW Model. #santacruzguitars #mysantacruzguitar
... See MoreSee Less

3 months ago

Santa Cruz Guitar

An original composition by the talented Friedrich Karl Otto Herrmann of South Africa, performed in DADGAD tuning, on a custom Mahogany/Adirondack F Model sold by Guitar Gallery. #mysantacruzguitar #santacruzguitars ... See MoreSee Less

Comment on Facebook

I’m lucky to be a friend of Fred and the owner of that guitar! Santa Cruz guitars are exquisite! It was a dream come true having commissioned this build. ♥️

So beautiful!! I really really want a copy of all your stuff please Fredo!! I’ll have to make a trip to SA to come fetch it and see you in person and meet your beautiful wife!! 🌟😁

That sounds beautiful!!! The playing is luscious.

I've been following Friedrich for years and he is truly a gifted guitarist and vocalist. He has brought me many hours of joy listening to his songs.

I have no words.... only content....thanks Liz says she wants your album.... please. !!!!!

I have the standard F model. I knew I had to have it the moment I listened to that sound. Beautiful!

View more comments

4 months ago

Santa Cruz Guitar

For those who were curious to hear that all Figured Walnut OOO we recently shipped to Eddie's Guitars, here’s Matthew Chulka with another wonderful demo. ... See MoreSee Less

4 months ago

Santa Cruz Guitar

... See MoreSee Less

Comment on Facebook

Love everything about the guitar but the goofy inlays on the fretboard...

Always such beautiful instruments. Just to high of a price tag for this guy.

wow!!!!

4 months ago

Santa Cruz Guitar

Today at 2 pm PST / 5pm EST, Richard and Catfish Keith will join Peghead Nation’s Teja Gerken for a live discussion about Santa Cruz Guitars, Catfish’s signature model, and much more. The event will be hosted on the Peghead Nation Facebook page.

World-renowned blues guitarist, songwriter, and singer Catfish Keith mines American roots music and Delta blues to conjure his own unique, captivating style that has garnered multiple Grammy Award nominations and an international audience. In 2018, Catfish collaborated with Santa Cruz Guitar Company founder Richard Hoover to create his signature model guitar, the beautiful Santa Cruz Catfish Special, an all-mahogany custom 1929 O model.
... See MoreSee Less

Today at 2 pm PST / 5pm EST, Richard and Catfish Keith will join Peghead Nation’s Teja Gerken for a live discussion about Santa Cruz Guitars, Catfish’s signature model, and much more.  The event will be hosted on the Peghead Nation Facebook page.

World-renowned blues guitarist, songwriter, and singer Catfish Keith mines American roots music and Delta blues to conjure his own unique, captivating style that has garnered multiple Grammy Award nominations and an international audience. In 2018, Catfish collaborated with Santa Cruz Guitar Company founder Richard Hoover to create his signature model guitar, the beautiful Santa Cruz Catfish Special, an all-mahogany custom 1929 O model.

4 months ago

Santa Cruz Guitar

Scott Law Music performing Steve Winwood's 'Can't Find My Way Home' on his custom Santa Cruz Baritone. ... See MoreSee Less

Comment on Facebook

Very lush guitar sound; great playing and singing.

Load more
Santa Cruz Guitar Company