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1 week ago
Santa Cruz Guitar

It’s Santa Cruz Guitar Company's 45th Anniversary String Promotion!

Between Monday, September 13th and Friday, September 17th, buy two sets of our Parabolic Tension Strings via the SCGC website and receive one set for free. We simply want to thank you all for the tremendous support of our small shop over the last 45 years.

Visit santacruzguitar.com to take part in this special offer now.
... See MoreSee Less

It’s Santa Cruz Guitar Companys 45th Anniversary String Promotion!

Between Monday, September 13th and Friday, September 17th, buy two sets of our Parabolic Tension Strings via the SCGC website and receive one set for free. We simply want to thank you all for the tremendous support of our small shop over the last 45 years.

Visit santacruzguitar.com to take part in this special offer now.
1 month ago
Santa Cruz Guitar

Still life at Santa Cruz Guitar Company #santacruzguitars #stilllife #whatsonyourbench #lutherie ... See MoreSee Less

Comment on Facebook

I own two Santa Cruz guitars, a OM and a "Tony Rice Professional" dreadnought. Fabulous instruments! Wonderful to see where they were "born".

The spirit in that room when I visited almost exactly 28 years ago was one of passionate focus, a kind of serious joy in what the craftspeople were accomplishing. The tour ended in the Final Testing Room, and Richard put a Tony Rice signature model in my lap (which I was WAY too intimidated to really try out...) and a beautiful little OM which I have and cherish to this day! ❤️

I know you love yours. Looking forward to your seeing where they are made.

I got to take the tour there about 5 years ago. Awesome!

And at night the elf's come out and make stupendous guitars like this one

From raw wood to fine instruments it's a factory that's builds more then guitars. Sonic inspiration generator station.

I think things have changed a bit. I remember Joe Orlando telling me that he wanted to make colored lines like at the hospital so the luthiers could find their cars after work. Joe was like the Pigpen of Santa Cruz Guitars.

what fun !

Great Pics!

Simon Adyaka check this out

Rob Lillie 😉👌🏻

If I have any regrets, it’s not taking this gig when I had the opportunity. A retarded decision in the throes of a bad divorce. I should have cut bait and moved west.

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1 month ago
Santa Cruz Guitar

Greetings from the back shop at Santa Cruz Guitar Company! #santacruzguitars #whatsonyourbench #customshopguitar #lutherie #designyourown #knowyourluthiers ... See MoreSee Less

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Your craftsmanship and attention to detail are much appreciated!

Magic Elves.

2 months ago
Santa Cruz Guitar

The shop is buzzing this week, more one-of-a-kind custom acoustics in the works, thanks to our talented luthiers… ... See MoreSee Less

Comment on Facebook

The greatest!

Love you guys.

3 months ago
Santa Cruz Guitar

Happy birthday to our fearless chainsaw wielding, wood hunting, tap tuning, life loving Richard Hoover!! #santacruzguitars #otisbrodeo ... See MoreSee Less

Happy birthday to our fearless chainsaw wielding, wood hunting, tap tuning, life loving Richard Hoover!! #santacruzguitars #otisbrodeo

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Thank you all for making Richard’s day!

Happy Birthday Richard! Now the secret is out. You carve those beautiful guitars with a chain saw.

Happiest of birthdays to a fantastic luthier and all around human being

Happy birthday! Santa Cruz Guitar Company is the best!!

Wow… making a guitar with a chainsaw! Happy Birthday 🎈

Happy Birthday Richard! 🥂🥂🥂

Are you related to Cindy? We were childhood friends and would love to get in contact with her.

With sawdust in his veins and a song in his heart!

Happy Birthday Richard!!! You have been an inspiration for decades.

Happy Birthday Richard, is that SCGC Homelite model in the catalog?

Met him in Sarzana few years ago. An incredibile nice man.

Happy B-day Rich! Many more years of guitarmaking, crafting, and keeping musicians around the world happy. Cheers!

Just for you! HB Richard!

Happy birthday Richard! I hope it's a great day!

Richard , I'm praying that God will grant you great joy , health and prosperity not just today , when we celebrate you , but all year long ! Happy Birthday ! Bill W

Happy Birthday Richard. I hope to see you again one day soon. Still loving my custom (it's right here next to me as I write this).

Happy Birthday maestro ... hope it's a good one!

Happy Birthday Richard … all the best wishes and then some!! 🎂

Happy Birthday! Let's keep the celebration going all week long...!!

Happy birthday from your Scottish player’

Happy Birthday Richard! Thanks for your work!

Happy Birthday from an old Hanford friend!

Happy Birthday, Otis! Roll on.

Happy birthday, Richard. I keep forgetting we share a birthday! Cheers, old pal!

Born the same day as 🇨🇦!

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3 months ago
Santa Cruz Guitar

Santa Cruz Guitar Company’s finish department - Michael, Bobb, Storm, Shane & Zach - hard at work on your custom acoustics. #santacruzguitars #knowyourluthiers #madebyhumans #acousticguitar #acoustic #customguitarshop ... See MoreSee Less

Comment on Facebook

Keep up the fantastic work!

3 months ago
Santa Cruz Guitar

Thank you one and all for the fantastic response to the new Happy Traum HT/13 Signature Model Guitar. We invite you to watch another video of it in action with the man himself. Thanks for another great performance, Happy! ... See MoreSee Less

Video image

Comment on Facebook

A beautiful tune,,,,,going for my guitar. More inspiration,😃

I ain’t heard of this guy.

I love that piece.

4 months ago
Santa Cruz Guitar

From Peghead Nation: Folk legend Happy Traum has been playing Santa Cruz Guitars for years, and the company has now released a Happy Traum signature model. Based on the familiar Santa Cruz H-13 model, the HT/13 is built with mahogany back and sides and an old-growth redwood top, it features hide glue construction, and offers a distinguished appearance with its abalone purfling and Style-42 fingerboard inlays. Check out this video of Teja Gerken demonstrating the guitar. ... See MoreSee Less

Video image

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4 months ago
Santa Cruz Guitar

Thank you for the wonderful response to our announcement of the new Happy Traum Signature Model HT/13! We invite you to watch this excellent review of the guitar by the one and only Matthew Chulka at Eddie's Guitars in St. Louis, MO. ... See MoreSee Less

4 months ago
Santa Cruz Guitar

Today we made a dream come true! The Happy Traum Signature Model completes the circle begun in 1969 when I snuck into George Brown’s Newsstand to get the new Ramparts Magazine.

My hometown of 17,000 then was in the middle of the Great San Joaquin Valley and a vast cultural void. Ramparts was the only, bomb in every issue, alternative press I could access. Instead, I found a book that changed my life.

In the upper racks, next to the Police Gazette and Swank was a book with a picture of Mississippi John Hurt on the cover. How the heck did adults even know who John Hurt was, I wondered. This turned out to be Happy and Artie Traum’s Fingerstyle guitar method with Tablature, a way to see how to play guitar just like my musical heroes on the old records.

The dream that’s come true is mine. That instructional book from Happy Traum made a bond between me and my guitar that has become the determining factor in my life’s direction. Its influence has affected my choices in education, my circle of friends, my career as a guitar maker, my good fortune in marrying up and the lasting and fulfilling friendship with Happy and Jane Traum and their gifted family.

I’m far from alone. Happy is the musician’s musician, having supported and launched a hundred stellar careers with his Homespun Tapes. From the beginnings in Washington Square, through Woodstock (the state of mind), and with many of today’s vibrant new acoustic artists, you’ve heard Happy’s personal rock-solid guitar and vocal presence at least 10,000 times. The number of times you’ve heard his influence in the recordings of others is incalculable.

Thank you Happy and family for your service to others and for your profound influence on me and the values of Santa Cruz Guitar Company. I hope that we have captured some of the spirit of your fine legacy through the loving creation of your signature model. May everything go your way!

Big love,
Richard Hoover
Santa Cruz, California
May 2021

For more info, visit: santacruzguitar.com. Additional demos coming soon!
... See MoreSee Less

Comment on Facebook

It’s about time! Happy is a Legend to most of us. Been a fan for 50 years.

Wow Happy, so wonderful. What a guitar, and what a sound when you're playing it! LOVE it.

Beautiful! Congrats on your signature guitar. Love the look, and the sound is pretty😊

Why didn't we hear the sound of the Brazilian Rosewood example? Miffed. Beautiful guitars anyways.

Wow what beautiful overtone rich jewel of a guitar. How joyful you must feel

What a beautiful guitar and a fitting tribute to a true titan of traditional American music. Time for me to start saving my pennies!

Amazing! HT-13.... Well deserved. Congrats to Happy and Santa Cruz!

Congratulations Happy!

Damn!!!

Just incredible!!

Congratulations Happy.

Thanks a bunch Happy

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4 months ago
Santa Cruz Guitar

Richard and some of our trusty luthiers, Nathan, Forrest, Scott, Nicholas and Will, hard at work in the backshop this week, assembling, binding and sanding your custom acoustics made from salvaged and old growth woods. #santacruzguitars #whatsonyourbench #lutherie #customshopguitar #acousticguitar #acoustic ... See MoreSee Less

Comment on Facebook

I loved touring that shop and look forward to it again.

When I see Richard in the shop i wish i was there ,what a great way to live.🙂

My wife and I went there a few years ago and went through the facility with a small group. Richard himself led the tour. One of the most informative things I've done during my travels.....

inspirational 🙂 legends at work

Salvaged makes it sound like it's going to look like some Picasso painting. How about "recovered"? Then it'll only sound like it's survived a few weeks on a bender!

Yamaha Antique Guitar GF 110

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4 months ago
Santa Cruz Guitar

We’re proud to be collaborating with California Bluegrass Association to help raise money for their exceptional artists and educational programs that will keep bluegrass music thriving for generations to come. A $10 donation enters you into a raffle to win a brand new, custom Tony Rice Model; visit their page for details! #bluegrass #tonyrice #keepthemusicgoing #santacruzguitars ... See MoreSee Less

We’re proud to be collaborating with California Bluegrass Association to help raise money for their exceptional artists and educational programs that will keep bluegrass music thriving for generations to come. A $10 donation enters you into a raffle to win a brand new, custom Tony Rice Model; visit their page for details! #bluegrass #tonyrice #keepthemusicgoing #santacruzguitars

Comment on Facebook

1984 Sunlife Antique Guitar GCG-600G

5 months ago
Santa Cruz Guitar

We’re getting ready for a very happy announcement... stay tuned! ... See MoreSee Less

We’re getting ready for a very happy announcement... stay tuned!

Comment on Facebook

Beautiful guitar, can’t wait to hear the news

redwood , rosewood h13 happy traum model

Exiting. Happy Traum signature.. 🎸🎸😊

Your sending me a Free Guitar???? 😊❤

Colin Hay getting his signature guitar????

75% PRICE CUTS? HOORAY!!

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Santa Cruz Guitar Company