Welcome to Santa Cruz Guitar Company
Please enjoy a short 45th anniversary message from Richard Hoover and his luthiers at Santa Cruz Guitar Company.
For more information and full specifications, please click here.
“Luthiers are a unique breed of human being: philosopher-craftspeople who are sensitive to and highly knowledgeable in the intricacies of grain, color, shape, thickness, bracing and, above all, tone. Richard Hoover is, to me, in the top echelon of this rarefied world, acutely aware of the origins, history and sustainability of the various woods he works with. He gleans and scavenges them from abandoned railroad tunnels, sunken logs, long-forgotten furniture and ancient, prehistoric boards dug up from the depths of the tundra. He and his talented staff then assemble gorgeously crafted instruments with a keen eye for detail and coaxing the best sounds possible from them.” – Happy Traum, May 2021
Introducing the new HAPPY TRAUM SIGNATURE MODEL HT/13
From Richard Hoover:
Today we made a dream come true! The Happy Traum Signature Model completes the circle begun in 1969 when I snuck into George Brown’s Newsstand to get the new Ramparts Magazine.
My hometown of 17,000 then was in the middle of the Great San Joaquin Valley and a vast cultural void. Ramparts was the only, bomb in every issue, alternative press I could access. Instead, I found a book that changed my life.
In the upper racks, next to the Police Gazette and Swank was a book with a picture of Mississippi John Hurt on the cover. How the heck did adults even know who John Hurt was, I wondered. This turned out to be Happy and Artie Traum’s Fingerstyle guitar method with Tablature, a way to see how to play guitar just like my musical heroes on the old records.
The dream that’s come true is mine. That instructional book from Happy Traum made a bond between me and my guitar that has become the determining factor in my life’s direction. Its influence has affected my choices in education, my circle of friends, my career as a guitar maker, my good fortune in marrying up and the lasting and fulfilling friendship with Happy and Jane Traum and their gifted family.
I’m far from alone. Happy is the musician’s musician, having supported and launched a hundred stellar careers with his Homespun Tapes. From the beginnings in Washington Square, through Woodstock (the state of mind), and with many of today’s vibrant new acoustic artists, you’ve heard Happy’s personal rock-solid guitar and vocal presence at least 10,000 times. The number of times you’ve heard his influence in the recordings of others is incalculable.
Thank you Happy and family for your service to others and for your profound influence on me and the values of Santa Cruz Guitar Company. I hope that we have captured some of the spirit of your fine legacy through the loving creation of your signature model. May everything go your way!
Santa Cruz, California
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Founded in 1976, the Santa Cruz Guitar Company brought boutique guitar making to the forefront of the steel string guitar business. Richard Hoover invites you to watch this short film by LR Baggs, which documents the culture of SCGC’s small production lutherie and mission to provide musicians with exceptional instruments that truly change the world.
The Latest from SCGC
|She is a stunner. Tuned her up to pitch and I don’t know how to say this. She has made every other guitar in my collection weep. I own some mighty fine instruments, two of your OMs, a Collings OM, a Bourgeois D Vintage Heirloom, a Huss and Dalton TD-R. This 1934 D feels and sounds like it’s in a class of its own. I am so grateful to your shop’s attention to detail and craftsmanship. I’ve played a few Brazilian backed guitars in the past (Martin, Taylor and Bourgeois) and can appreciate the tonal difference between Brazilian and East Indian rosewood. Brazilian just sounds so much sweeter, has a more balanced sound, and more controlled and pleasing overtones than East Indian. However none of the other Brazilian guitars inspired me to pay the extra money for them, and those guitars were half the price of the 1934 D. Santa Cruz isn’t just using Brazilian rosewood in the 1934D, they’re using the real deal old growth Brazilian. “The Good Stuff” as they say. This guitar took the positives I heard from the other BRW guitars, and turned up the dial to 11. This is truly a lifer. Heirloom quality both in aesthetics and in sound. What is amazing is that this was just finished by your shop earlier this year, so it’s “the worst it is ever going to sound” right now, and it’s already the best guitar I’ve ever played. It will only open up and sound more amazing in the years to come!|
Santa Cruz Coffee Break: The Monthly Podcast with Richard Hoover, hosted by Tad Laird & Richard Newman