Welcome to Santa Cruz Guitar Company
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“Luthiers are a unique breed of human being: philosopher-craftspeople who are sensitive to and highly knowledgeable in the intricacies of grain, color, shape, thickness, bracing and, above all, tone. Richard Hoover is, to me, in the top echelon of this rarefied world, acutely aware of the origins, history and sustainability of the various woods he works with. He gleans and scavenges them from abandoned railroad tunnels, sunken logs, long-forgotten furniture and ancient, prehistoric boards dug up from the depths of the tundra. He and his talented staff then assemble gorgeously crafted instruments with a keen eye for detail and coaxing the best sounds possible from them.” – Happy Traum, May 2021
Introducing the new HAPPY TRAUM SIGNATURE MODEL HT/13
From Richard Hoover:
Today we made a dream come true! The Happy Traum Signature Model completes the circle begun in 1969 when I snuck into George Brown’s Newsstand to get the new Ramparts Magazine.
My hometown of 17,000 then was in the middle of the Great San Joaquin Valley and a vast cultural void. Ramparts was the only, bomb in every issue, alternative press I could access. Instead, I found a book that changed my life.
In the upper racks, next to the Police Gazette and Swank was a book with a picture of Mississippi John Hurt on the cover. How the heck did adults even know who John Hurt was, I wondered. This turned out to be Happy and Artie Traum’s Fingerstyle guitar method with Tablature, a way to see how to play guitar just like my musical heroes on the old records.
The dream that’s come true is mine. That instructional book from Happy Traum made a bond between me and my guitar that has become the determining factor in my life’s direction. Its influence has affected my choices in education, my circle of friends, my career as a guitar maker, my good fortune in marrying up and the lasting and fulfilling friendship with Happy and Jane Traum and their gifted family.
I’m far from alone. Happy is the musician’s musician, having supported and launched a hundred stellar careers with his Homespun Tapes. From the beginnings in Washington Square, through Woodstock (the state of mind), and with many of today’s vibrant new acoustic artists, you’ve heard Happy’s personal rock-solid guitar and vocal presence at least 10,000 times. The number of times you’ve heard his influence in the recordings of others is incalculable.
Thank you Happy and family for your service to others and for your profound influence on me and the values of Santa Cruz Guitar Company. I hope that we have captured some of the spirit of your fine legacy through the loving creation of your signature model. May everything go your way!
Santa Cruz, California
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Founded in 1976, the Santa Cruz Guitar Company brought boutique guitar making to the forefront of the steel string guitar business. Richard Hoover invites you to watch this short film by LR Baggs, which documents the culture of SCGC’s small production lutherie and mission to provide musicians with exceptional instruments that truly change the world.
The Latest from SCGC
|What an amazing guitar. The quilted Sapele back and sides are jaw droppingly stunning. The custom burst on the Cedar top, combined with the scrimshawed wolf on the heel end cap add to the personalized uniqueness of the guitar’s visual appeal. It’s playability and tone are by far the best of any guitar I have ever owned or played. Please let team SCGC know I am truly thankful and honored to own one of their guitars.|
Santa Cruz Coffee Break: The Monthly Podcast with Richard Hoover, hosted by Tad Laird & Richard Newman