ACOUSTIC GUITAR – Richard Hoover’s Santa Cruz Guitar Co. Celebrates a Milestone
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Inside the Santa Cruz Guitar Company by Teja Gerken
Founded 30 years ago, Santa Cruz Guitar Company has been a pioneer of modern American lutherie. Fusing tradition and innovation, the company has grown to be a leading manufacturer of custom instruments. Acoustic Guitar talks with cofounder Richard Hoover about his company’s past, present, and future. Includes extended slideshow of our Santa Cruz shop visit.d-X pattern.
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Santa Cruz Economic Development – The Sit Down: Santa Cruz Guitar Company
Collaboration is everywhere in Santa Cruz. From entrepreneurs that come together to start a new business, to businesses sharing materials and supplies, we are a community that loves to work together. Our newest Choose Santa Cruz video series, The Sit Down, is all about local businesses that work together. The first video in this series features long time Santa Cruz business Santa Cruz Guitar Company. We got to sit down with Richard Hoover, founder and CEO, to learn more about his business and his collaboration with Ventana Surfboards and Supplies and Sylvan Music.
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Acoustic UK – SCGC debuts Brad Paisley signature model and new string range
The new model made for the country superstar is to be unveiled at the 2015 Summer NAMM show in Nashville, Tennessee, along with the news of SCGC’s Parabolic Tension Strings.
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Acoustic UK – Santa Cruz Guitar Company FTC 40th Anniversary
California luthiers Santa Cruz decided their 40th anniversary was a great time to revisit a classic – and what better choice than this quirky flat-top cutaway made famous by one E Clapton?
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Fretboard Journal – Richard Hoover / Santa Cruz Guitar Company
In 1966 a young Richard Hoover got the notion that he could somehow improve the tone of his old Harmony guitar by fiddling around with its insides. So he took it apart and, more importantly, managed to get it back together. His first attempt at guitar surgery didn’t make his Harmony sound better, but it did instill in him the desire to build guitars of his own.
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Good Times – Santa Curz Guitar Company Turns 40
Santa Cruz Guitar Company founder Richard Hoover exists in a depth of technicality that I find, frankly, overwhelming—and I’ve played guitar for 25 years. Where I see an unfinished fretboard, Hoover sees a piece
of mathematical precision. Where I see a piece of wood, Hoover sees a potential guitar top, and taps on eight or so spots to hear the different tones the wood creates. He can hear that the tones are in harmony with each other.
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Reverb – Santa Curz Guitar Company at 40: Richard Hoover Reflects
Over the past few decades, the boutique acoustic guitar world has blossomed into a market all its own. Companies of all sizes and builders from all over the world have thrown their hats into the ring, steadily producing some of the most beautiful and innovative instruments ever made.
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“Our philosophy is to be an open
These are not simply facile, “feel good” words. Hoover really means what he says. So if you’re lucky enough to take his factory tour of the company in sunny Santa Cruz, California, you should become inspired and fascinated by his openness and curiosity.
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‘The beginning of this story is back before email. I walked to the mailbox one day and there was an envelope on which the return address was E. Clapton, London, England.’ So begins the remarkable story of a beautiful instrument in the hands of one of the most celebrated players on the planet and its occasionally bumpy rite of passage over the last 35 years…
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Brad Paisley’s image as a Tele-
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