Welcome to Santa Cruz Guitar Company
Please enjoy a short 45th anniversary message from Richard Hoover and his luthiers at Santa Cruz Guitar Company.
For more information and full specifications, please click here.
“Luthiers are a unique breed of human being: philosopher-craftspeople who are sensitive to and highly knowledgeable in the intricacies of grain, color, shape, thickness, bracing and, above all, tone. Richard Hoover is, to me, in the top echelon of this rarefied world, acutely aware of the origins, history and sustainability of the various woods he works with. He gleans and scavenges them from abandoned railroad tunnels, sunken logs, long-forgotten furniture and ancient, prehistoric boards dug up from the depths of the tundra. He and his talented staff then assemble gorgeously crafted instruments with a keen eye for detail and coaxing the best sounds possible from them.” – Happy Traum, May 2021
Introducing the new HAPPY TRAUM SIGNATURE MODEL HT/13
From Richard Hoover:
Today we made a dream come true! The Happy Traum Signature Model completes the circle begun in 1969 when I snuck into George Brown’s Newsstand to get the new Ramparts Magazine.
My hometown of 17,000 then was in the middle of the Great San Joaquin Valley and a vast cultural void. Ramparts was the only, bomb in every issue, alternative press I could access. Instead, I found a book that changed my life.
In the upper racks, next to the Police Gazette and Swank was a book with a picture of Mississippi John Hurt on the cover. How the heck did adults even know who John Hurt was, I wondered. This turned out to be Happy and Artie Traum’s Fingerstyle guitar method with Tablature, a way to see how to play guitar just like my musical heroes on the old records.
The dream that’s come true is mine. That instructional book from Happy Traum made a bond between me and my guitar that has become the determining factor in my life’s direction. Its influence has affected my choices in education, my circle of friends, my career as a guitar maker, my good fortune in marrying up and the lasting and fulfilling friendship with Happy and Jane Traum and their gifted family.
I’m far from alone. Happy is the musician’s musician, having supported and launched a hundred stellar careers with his Homespun Tapes. From the beginnings in Washington Square, through Woodstock (the state of mind), and with many of today’s vibrant new acoustic artists, you’ve heard Happy’s personal rock-solid guitar and vocal presence at least 10,000 times. The number of times you’ve heard his influence in the recordings of others is incalculable.
Thank you Happy and family for your service to others and for your profound influence on me and the values of Santa Cruz Guitar Company. I hope that we have captured some of the spirit of your fine legacy through the loving creation of your signature model. May everything go your way!
Santa Cruz, California
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Founded in 1976, the Santa Cruz Guitar Company brought boutique guitar making to the forefront of the steel string guitar business. Richard Hoover invites you to watch this short film by LR Baggs, which documents the culture of SCGC’s small production lutherie and mission to provide musicians with exceptional instruments that truly change the world.
The Latest from SCGC
|About four months ago, I was considering having a guitar custom built by a legendary luthier here in Oregon. I have been playing for well over 40 years and, despite having amassed a considerable number of guitars, decided it was time to get something really special. I was at the point of picking out woods and style etc. when I ran across the 1934 Brazilian/moon spruce OM online at Eddie’s Guitars. In addition to being completely beguiled by the looks of the guitar and the sound from the demonstration video that Eddie’s produced, I was equally enamored with the back story of the “moon spruce” top. I took the guitar on a three day trial and within an hour of receiving it emailed Matt to let him know he would not be getting the guitar back. Four months later, every time time I pick that guitar up and start to play it (which is to say daily) it nearly brings me to tears. So much so, I felt compelled to stop playing long enough to send you this note. Every square inch of that guitar is a demonstration of pure artistry. The wood itself is a constant reminder of the wonder of our natural environment. There are times I find myself just sitting and staring at it. And the sound…holy moly. It is magical. All of this to say, thank you for your dedication to creating such incredible instruments. And please pass along my particular thanks and awe to the luthiers and team that were involved in creating my particular guitar. It brings me such joy on a daily basis. What a gift to have that to look forward to every day.|
Santa Cruz Coffee Break: The Monthly Podcast with Richard Hoover, hosted by Tad Laird & Richard Newman